This ad on adbusters.org is showing the audience that buying cigarettes is not the only way that we enable cigarette companies. All of the foods shown in the ad are products owned by the same man that owns the Marlboro Cigarette Company. This ad is effective because as the nonsmokers in the audience are obviously against cigarettes, but I'm sure they could name at least 3 things they have bought on this list of foods owned by the Marlboro man. It also makes the nonsmoking audience members feel bad, they had no way of knowing that they were enabling Marlboro; this could change their grocery shopping habits.
No comments:
Post a Comment