Seventeen Magazine Advertisment

Seventeen magazine is aimed for an audience of teenage girls, from roughly 15 to 20; that being said it is filled with clothing, make up, pretty girls, cute guys,etc. all to appeal to their young readers. One ad in this magazine is a Neutrogena ad, and this is aiming to show girls that by looking pretty and using Neitrogena products you can change the world. The first piece of text you see is "Making a Difference in the World Is... Pretty Amazing!", underneath this caption ais a photograph of several pretty girls that are shown using specific Neutrogena products such as their face wash, lip gloss, and mascara. Neutrogena is hosting a Seventeen Pretty Amazing contest, which is looking for a girl that can change the world. This ad was shown twice in the first six pages, and I'm sure it is elsewhere in this edition and several other editions of Seventeen Magazine. The girls in this ad are all very pretty, and the ad makes it seem as if it is due to the Neutrogena products, making girls want to go out and buy Nuetrogena products in order to change the world and be beautiful. This ad has ethos for Neutrogena is a very well known company that is advertised everywhere; it also appeals to the readers emotions, for example a young girl who might have low self esteem could see this ad and think that they could be beautiful and change the world just like these six girls shown on the red carpet. At the end of the day, just because you buy Neutrogena products doe not mean that Seveneteen magazine is going to give you a red carpet make over.